Top 5 E-commerce Websites in Pakistan

Top 5 E-commerce Websites: In today’s digital age, e-commerce has revolutionized the way people shop, providing convenience and accessibility like never before. Pakistan, too, has witnessed a rapid growth in online shopping platforms, with several key players dominating the market. This article explores the top e-commerce websites in Pakistan, highlighting their reach, impact, and the factors contributing to their success.


Overview stands as the leading e-commerce platform in Pakistan, boasting a staggering 12.5 million visits monthly. Acquired by Alibaba Group in 2018, offers a wide range of products from electronics to fashion, catering to diverse consumer needs.

Key Features

  • Product Variety: Extensive catalog ranging from local to international brands.
  • Convenience: User-friendly interface and secure payment options.
  • Promotions: Regular sales events like “Daraz 11.11” offering significant discounts.

Market Influence has established itself as a household name, leveraging its parent company’s expertise and resources to dominate the Pakistani e-commerce landscape.


Overview follows closely with 9.9 million visits monthly, focusing on classified ads and consumer-to-consumer transactions. It serves as a popular platform for buying and selling used goods across various categories.

Key Features

  • User-Driven: Platform for individuals to list products for sale.
  • Localized Approach: Tailored categories and search functionalities.
  • Accessibility: Mobile app availability for seamless browsing and transactions.

Community Impact has fostered a culture of online trading, empowering users to monetize unused items and find affordable deals within their communities.



Despite being a global giant, garners significant attention in Pakistan with 2.3 billion visits, showcasing its influence even in international markets.

Key Features

  • Global Reach: Access to a vast array of products from around the world.
  • Prime Membership: Benefits like fast shipping and exclusive deals.
  • Marketplace Dynamics: Platform for third-party sellers to reach global audiences.

Consumer Perception remains a preferred choice for Pakistani consumers seeking international brands and seamless shopping experiences, albeit with logistical challenges.


Overview specializes in comparing prices of electronic devices, attracting 4.1 million visits monthly. It serves as a valuable resource for consumers looking to make informed purchasing decisions.

Key Features

  • Price Comparison: Detailed listings and competitive pricing information.
  • Product Reviews: User-generated content aiding in decision-making.
  • Deals and Discounts: Alerts on price drops and promotional offers.

Utility plays a pivotal role in the Pakistani market by simplifying the process of finding the best deals on gadgets, ensuring transparency and savings for shoppers.


Overview, with a remarkable 82.4 million visits, connects Pakistani businesses to global suppliers and manufacturers, facilitating international trade and commerce.

Key Features

  • B2B Platform: Bulk purchasing and trade negotiations.
  • Supplier Verification: Ensures reliability and quality assurance.
  • Trade Assurance: Payment protection and secure transactions.

Business Impact empowers Pakistani enterprises to access global markets, fostering growth and diversification through its comprehensive platform.